Tackling Obesity

“We live in a crazy world where 41 million children under the age of five are overweight or obese, while 159 million don’t have enough good food to eat.

Obesity is a complex problem, but what’s really terrifying is that it’s a precursor to a whole host of diet-related diseases. For me, it’s junk food marketing, inadequate food education and unregulated sugar in everyday products that are putting the health of future generations at risk. And we can’t ignore the financial impact either – obesity globally costs us an estimated £1.5 trillion a year in health care and lost productivity.

But, in our lifetime, I believe we can shift the dial on the obesity epidemic. And in order to realise this, we urgently need a moment of change. That moment is now.

I’m in this for the long haul and I want you to join me. Please sign up to my global Food Revolution, register your support, and join a whole network of people who are already making a real difference. Together, we can tackle both the causes and effects of obesity and make lasting, meaningful change to the way our planet eats.”

Jamie Oliver

Jamie’s Six-Point Plan

Together with medical experts and professionals, Jamie has identified six key areas that urgently need political action, across the globe. Although every country in the world is different, if each one made progress in these six areas it could make an enormous difference

Sugary Drinks Tax

What we want

  • A levy on sugary drinks.
  • Revenue to be invested into health initiatives and food education.

Sugar Reformulation

What we want

  • Mandatory targets to reduce excessive sugar in all products.
  • Penalties for non-compliance.

Fair Marketing

What we want

  • A ban on food advertising targeted at children.
  • Cutting promotion of sugary products.

Clearer Labelling

What we want

  • Mandatory and clear on-pack sugar info, such as traffic light labelling.
  • Restrictions on portion sizes for confectionary and sugary drinks.

School Food

What we want

  • Access to healthy food at school for all children.
  • To prioritise food education in schools.

Education

What we want

  • Clear national guides on what nutritious daily meals look like.
  • Practical resources for both parents and teachers.
  • Better consistency between the classroom and home.

Who’s Counting?

We’re keeping track of what world leaders are doing to combat obesity. Over the coming months we’ll be rating different governments on every element of Jamie’s six-point plan. Keep score and share the results!

United Kingdom flag United Kingdom

Find out more

31% of british kids are overweight or obese

Aged between 2-15

  • Sugary Drinks Tax
    Safe Bet
  • Sugar Reformulation
    Failed
  • Fair Marketing
    Failed
  • Clearer Labels
    Failed
  • School Food
    Failed
  • Education
    Failed

Canada flag Canada

Find out more

33% of canadian kids are overweight or obese

Aged between 5-17

  • Sugary Drinks Tax
    Waiting
  • Sugar Reformulation
    Waiting
  • Fair Marketing
    Waiting
  • Clearer Labels
    Waiting
  • School Food
    Waiting
  • Education
    Waiting

Share the Message

Let Justin Trudeau know that you care. Please watch and share Jamie’s personal message to the prime minister, and keep the pressure on the Canadian government to tackle obesity and malnutrition head on.

Make Your Voice Heard

Share the below on social media and show your leaders the time to act is now.