Tackling Obesity

"Over the past 30 years our diets have changed dramatically. Food has become ultra-processed and overly high in salt, fat and sugar. Meanwhile, childhood obesity rates have tripled. It’s not a coincidence. Food is the biggest industry on the planet, and it urgently needs a reset.

A poor diet might not sound as scary as murder or terrorism, but it’s much more likely to kill you. It’s not just about being obese – excess weight increases susceptibility to type-2 diabetes, cancer, cardiovascular disease and strokes. All of which are killers in their own right.

Every year the gap in obesity levels between the most and the least disadvantaged children continues to grow. With 19% of UK families struggling to afford proper food for their kids, our poorest families are twice as likely to be obese as the richest.

We have to face the facts. This isn’t just about individuals “battling the bulge”, it’s about a society-wide normalisation of junk. The food industry is making money, and the taxpayer is left to pick up the medical bills. NHS CEO Simon Stevens says British taxpayers are spending more on treating obesity-related conditions than on the fire and police services combined. The NHS spends £5.1bn a year on obesity. And the UK loses £27bn per year in productivity to poor diets.

What I’m campaigning for feels outrageously simple: truth and choice. Right now, we don’t have either.

This plan outlines clear, simple, proven policies to reset the way we think about food, health and obesity. We need an ambush on this problem from all sides. Each point works on its own, and they come together to form a cohesive plan that addresses our entire food environment."

Read my plan to tackle childhood obesity

Jamie Oliver

Jamie’s Six-Point Plan

Together with medical experts and professionals, Jamie has identified six key areas that urgently need political action, across the globe. Although every country in the world is different, if each one made progress in these six areas it could make an enormous difference

Sugary Drinks Tax

What we want

  • More countries to follow the lead of Mexico, the UK, France and many others and introduce a sugary drinks levy.
  • Revenue to be invested into health initiatives and food education.

Sugar Reformulation

What we want

  • Mandatory targets to reduce excessive sugar in all products.
  • Penalties for non-compliance.

Fair Marketing

What we want

  • A ban on food advertising targeted at children.
  • Cutting promotion of sugary products.

Clearer Labelling

What we want

  • Mandatory and clear on-pack sugar info, such as traffic light labelling.
  • Restrictions on portion sizes for confectionary and sugary drinks.

School Food

What we want

  • Access to healthy food at school for all children.
  • To prioritise food education in schools.


What we want

  • Clear national guides on what nutritious daily meals look like.
  • Practical resources for both parents and teachers.
  • Better consistency between the classroom and home.

Make Your Voice Heard

We need a #FoodRevolution! Share the below on social media and help us make some noise.