Today is a day we’ll never forget.
On Tuesday April 25th, parliament put its seal of approval on the sugary drinks tax (more formally known as the Soft Drinks Industry Levy (SDIL)), providing an important final blessing that ensures the tax will be rolled-out in April 2018.
It marks the beginning of a new era in the UK, one that puts children’s health first. One that will change the face of the food industry. And one that should be the beginning of a 6 point plan of action to make sure our food delivers health, not illness.
The Obesity Health Alliance, a coalition of over 40 health charities, medical royal colleges and campaign groups, have “applauded Parliament for showing their commitment to reducing children’s sugar consumption and encourage all parties ahead of the general election to commit to tackling childhood obesity and upholding the implementation and robust evaluation of the levy.”
We completely agree. Well done parliament! It’s an important day, and one everyone who’s called for this change should be very proud to have made possible.
We know taxing products that make us sick and fuel chronic disease will help – there’s loads of evidence from other countries. From Mexico to the U.S., studies have shown similar measures do reduce the amount of sugary soft drinks we consume. We know this will pay dividends for our health, and look forward to seeing comparable results here.
Now let’s make sure the rest of the plan to protect our health comes to fruition.
If you agree, tweet your MP using #GE2017 #FoodRevolution and ask them to make sure that child health and obesity is included in their party’s manifesto.