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The double burden of childhood obesity and undernutrition have reached epidemic levels worldwide. We need to act now to secure a happier, healthier world for our children and for future generations. Campaigning for wider change across the food system is something that affects each and every one of us. We all have a role to play in making change happen.
Fairer marketing is one of the six points in Jamie’s plan to tackle childhood obesity. We are campaigning to protect children from junk food marketing as we know that advertising is unequivocally linked to rates of obesity. Since 1980 the global rate of obesity has more than doubled. In the UK alone, 1.8 million kids watch primetime weekend TV (think X-Factor or Britain’s Got Talent). As they’re not specifically aimed at kids, these shows aren’t subject to the same restrictions that apply to dedicated children's programming. This means they can advertise what they like in the breaks and millions of kids see ads for foods high in fat and sugar, including chocolate, crisps, pizza and sweets. We think that junk food advertising in all forms should be banned before 9pm.
As a revolutionary, you can join in with our campaigns and unite with us to make a huge noise in the fight for a better, healthier and happier world for every child. From advocating change at a community level to shouting about our campaigns on social media to learning how to cook and passing on your skills, everyone has a role to play.
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The UK now joins Mexico, France and South Africa in implementing a tax on sugary drinks. In the UK, this will generate half a billion pounds that will go straight into schools, invested into sports and breakfast clubs. Jamie has welcomed the news about a levy on sugary drinks in the UK, but believes that this is only one part of a multi-layered solution to a complex obesity problem and hopes that this will be addressed in the UK Government’s childhood obesity strategy, due to be released in summer 2016. Read the answers to your questions on the sugary drinks tax here.
Together with medical experts and professionals, Jamie has drafted a six-point plan to tackle childhood obesity in the UK. The levy on sugary drinks was just one of a range of proposed policies, initiatives, incentives and community-based interventions, which together create a powerful tool for change. Jamie has sent his proposal to PM David Cameron and believes we must keep putting pressure on the Government to consider these measures and be bold once again in their own strategy. You can read more about Jamie’s proposed Childhood Obesity Strategy here.
Jamie has created 10 simple, delicious and nutritious recipes, especially for the Food Revolution. Together these 10 recipes can teach us all the skills we need to feed ourselves and our families good, nutritious food for years to come. Start small, give the recipes a try and don’t worry, they don’t have to be perfect!